Guest blogging is a win-win for bloggers and blogs. It helps to increase the exposure and reach of a blogger?s thoughts, diversifies the blog?s voice, increases credibility, and generates fresh content for your blog.
Seek Out Guest Bloggers?Even in Places You Wouldn?t Expect
One of the most common questions I receive is: How do you find your guest bloggers? The short answer: everywhere. Any time I notice that an individual is an expert or is extremely knowledgeable in a particular area, I?ll ask if he or she is interested in guest blogging. If this person is articulate in writing or speaking, I know I?ve found a winner.
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Don?t be shy about asking bloggers to write for your site. More often than not, they?ll be flattered that their ideas are worth spreading.
You May Find Your Next Writer Anywhere:
- At a conference
- During a phone interview
- Reading another blog
- On Twitter, LinkedIn or Facebook
- Through comments on your blog, and
- On a guest-blogging platform like?MyGuestBlog.
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Make Your Intentions Transparent on Your Blog:
There are lots of writers out there who are looking for an avenue or channel to share their ideas. Your blog may be the right fit?you just need to make it apparent to your readers.
?Invite New Voices to Speak Up On Your Blog With:
- A?guest posting policy?that clearly outlines expectations around guest articles
- An?editorial calendar?that outlines upcoming themes and coverage on the blog; and
- An easy way to get in touch with the site manager about guest blogging.
Having these items in place on your blog offers up a great opportunity to welcome new guest bloggers to write fresh articles.
Pay It Forward With Your Own Guest Blog:
In addition to scoring new guest bloggers for content on your blog, guest blogging for other sites can be beneficial as well. Offer up your writing services to build new blogger relationships in the blogosphere by sending introductory emails to those who have similar interests or expertise as you.
You may discover many benefits from guest blogging, such as getting a nice SEO link back to your blog, gaining more exposure to your content?especially if the blog has a wider readership?and helping brand your ideas in thought leadership.
What benefits have you uncovered through guest blogging on your site as well as others?
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